Rate any competitor across 8 threat dimensions — pricing, features, marketing, brand, talent, positioning, velocity, and customer love. Get a shareable threat score in 2 minutes. How we calculate scores ↓
Card includes your company names, threat score, and dimension breakdown.
This is a self-assessment. Spyglass gives you actual competitor intelligence — pricing changes, feature launches, positioning pivots — tracked automatically.
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Each dimension carries equal weight. No single dimension (pricing, features, brand, etc.) is weighted more than another — this prevents bias toward any single threat vector and forces balanced competitive thinking.
Each dimension is rated from 1 (minimal threat) to 10 (maximum threat). Scale anchors are shown for each dimension — for example, Pricing Aggression spans from "premium/expensive" (low threat) to "aggressively cheap/free" (high threat).
Threat Score = (Sum of all 8 dimension ratings ÷ 80) × 100
This normalizes the raw total into a clean 0–100 scale. A score of 50 means the competitor rates 5/10 on average across all dimensions.
The Threat Score Calculator is a structured thinking framework — not automated competitive intelligence. It forces you to break "threat" into measurable pieces and confront your assumptions. For real-time, data-backed monitoring with actual website scraping, AI change detection, and weekly alerts, use our Tracker plan ($79/mo).