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Competitive Intelligence Shouldn't Cost $10K

Enterprise CI tools are built for Fortune 500 companies with six-figure budgets. We built Spyglass because indie SaaS founders deserve the same intelligence — at 1/100th the price.

The Problem We Saw

Every SaaS founder we talked to had the same blind spot: they didn't know what their competitors were doing. Not because they didn't care — because the tools to track competitors cost $1,000-$10,000 per month. Crayon. Klue. Kompyte. All built for enterprises. None built for indie founders.

So founders resorted to manual checks: opening competitor websites in browser tabs, taking screenshots, trying to remember what changed. It was time-consuming, inconsistent, and easy to miss critical changes. When a competitor dropped prices by 30%, most founders found out from a customer who was about to churn.

What We Built

Spyglass is competitive intelligence built specifically for indie SaaS founders. We start with a one-time deep dive report ($29) that analyzes 3 competitors across pricing, features, messaging, and positioning. Then we offer ongoing monitoring ($79/month) with change alerts — so you know what competitors are doing before your customers do.

Our reports are AI-powered but human-reviewed. We combine automated web analysis with competitive strategy frameworks to produce tactical recommendations you can act on immediately. No vague advice. No generic templates. Specific, actionable intelligence for your specific market.

Our Values

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Radical Transparency

We tell you what competitors are really doing — no sugar-coating, no fluff. If your pricing is 40% below market, we'll tell you.

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Actionable Over Abstract

Every insight in our reports comes with a specific recommendation. "Competitor X launched Y feature" isn't enough — we tell you what to do about it.

Indie-First Pricing

We price for solo founders and micro-teams. No enterprise contracts, no "contact sales" buttons, no hidden fees. $29 to start. $79/month to stay ahead.

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Ethical Intelligence

We only use publicly available information. No gray-hat scraping, no private data, no dark patterns. We respect robots.txt and rate limits — always.

The Team

Spyglass was founded in 2026 by an indie hacker who's been on both sides: building SaaS products and analyzing competitors. We understand the constraints of bootstrapped founders — limited time, limited budget, and zero tolerance for tools that don't deliver immediate value.

We're a small, focused team that believes competitive intelligence is a fundamental right for every founder, not a luxury for enterprises. We're building the tool we wish we'd had when we launched our first SaaS product.

Try Spyglass — Start at $29