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Your Competitors Move Weekly.
You Should Know About It.

Spyglass Tracker monitors your competitors' websites every week. When they change pricing, ship features, or pivot messaging — you get an alert within hours. No manual checking. No missed moves.

No credit card required to sign up. Cancel anytime. 5 competitors included.

Already have an account? Log in and go to your Monitor dashboard.

What You'll See

Real change alerts from tracked competitors. This is what lands in your inbox and dashboard every week.

Linear high features 2d ago
Launched "Initiatives" — cross-project goal tracking
Linear introduced a new Initiatives feature allowing teams to group issues across projects under strategic goals with progress dashboards and milestone tracking. If you compete on project visibility, this is a direct threat.
Notion high pricing 3d ago
Restructured Plus tier pricing from $10 to $12/user
Notion increased Plus tier pricing by 20% ($10/user to $12/user). Grandfathered existing users for 6 months. If you're priced at the same level, this is a pricing opportunity.
Calendly high features 4d ago
Added round-robin with routing for sales teams
Calendly launched intelligent routing: leads assigned to best rep based on availability and territory. Signals a push into sales use cases beyond simple scheduling.
ConvertKit medium pricing 5d ago
Reduced free tier from 1,000 to 500 subscribers
Cut free tier threshold from 1,000 to 500 subscribers. Existing free users grandfathered. Check if your free tier compares favorably.
Cal.com high features 6d ago
Released embedded booking widget with no-code embed
No-code embeddable booking widget added to any site with a single script tag. White-label supported. Lowers the integration barrier significantly.

How Tracker Works

1

Add Your Competitors

Enter the URLs of up to 5 competitors you want to monitor. Takes 30 seconds per competitor.

2

We Scan Weekly

Every week, Spyglass crawls their websites and compares what changed — pricing pages, feature lists, messaging, team pages.

3

AI Detects Changes

Our AI analyzes diffs and categorizes every change: pricing shift, new feature, messaging pivot, funding news, team changes.

4

You Get Alerts

High-severity changes trigger instant email alerts. Everything appears in your dashboard with context on what it means for your business.

What's Included

🔄

Weekly Competitor Scans

Automated crawling of competitor homepages, pricing pages, and feature listings every week.

🔔

Change Detection Alerts

AI-powered diff analysis. Get alerted when pricing, features, messaging, or positioning changes — with context on severity.

📈

Historical Timeline

Every change is archived. See how competitors have evolved over months — ideal for quarterly strategy reviews.

📝

Quarterly Deep-Dives

Every 3 months, get a comprehensive strategic report: SWOT updates, competitive landscape shifts, and recommendations.

📧

Email + Dashboard Alerts

High-severity changes go to your inbox. Everything is organized in your online dashboard for reference.

🔒

Cancel Anytime

No lock-in contracts. Cancel anytime and keep access to all your historical reports and data.

Tracker vs Doing It Yourself

Manual Checking Spyglass Tracker
Competitor checks per monthMaybe 1-24-5 automated
Time spent per week30-60 min manual0 min — automated
Pricing change detectionMissed until noticed Within 24 hours
Feature launch detectionMay miss entirely AI-analyzed
Messaging pivot detectionRequires side-by-side diff Automatic
Historical recordScattered notes Timeline dashboard
Strategic analysisNone Quarterly deep-dives
CostYour time$79/mo

Why Founders Choose Tracker

Competitive intelligence isn't a luxury — it's how you stay ahead when you're small and fast.

5
Competitors monitored per Tracker account — enough to cover your key space without noise
Weekly
Scan frequency — consistent enough to catch changes without being overwhelming
24h
Alert delivery after change detection — faster than your next manual check would be
220+
Verified tools in our database — data-driven context for every alert, not just raw diffs

Start Monitoring in 3 Minutes

Create your account, add your first competitor, and we start monitoring immediately. The first 14 days are free — no credit card required. Cancel anytime, no questions asked.

Start 14-Day Free Trial → See All Plans

$79/mo after trial. Cancel anytime. 5 competitors included. No spam, ever.

Questions About Tracker

How is Tracker different from the Snapshot report?

Snapshot is a one-time competitive analysis of 3 competitors — delivered as a report. Tracker is ongoing monitoring: we check your competitors every week and alert you when things change. Snapshot gives you a baseline. Tracker keeps it current.

What exactly do you monitor?

We crawl competitor homepages and detect changes to: pricing tiers and amounts, feature lists and descriptions, messaging/positioning headlines, team pages (new hires signal strategy shifts), blog/changelog updates, and public job listings. We do NOT access gated, private, or password-protected content.

Do I need to add payment info for the trial?

No. The 14-day trial requires no credit card. You create an account, add competitors, and monitoring begins. If you want to continue after 14 days, you'll add a payment method at that point.

Can I change which competitors I track?

Yes. You can add, remove, or swap competitors anytime from your dashboard. Changes take effect on the next scan cycle.

Is this legal?

Yes. We only monitor publicly available information — the same content anyone can see by visiting a competitor's website. We respect robots.txt, use reasonable rate limits, and comply with all applicable laws. This is standard practice in competitive intelligence.

Know What Your Competitors Are Doing Right Now

Stop manually checking competitor sites. Get automated weekly scans, AI-powered change detection, and instant alerts. Your first 14 days are free.

Start Free Trial → Compare Plans

Don't need ongoing monitoring? Get a one-time Snapshot report for $9 — 3 competitors, full analysis, 24h delivery.