Your Competitors Change Every Day.
You Should Know About It.
Spyglass Tracker checks selected public competitor surfaces daily. When a check detects a meaningful pricing, product or positioning change, Spyglass records it and sends an alert.
Stripe collects payment details before the 7-day trial. Tracker includes 3 competitors; Tracker Plus includes 5.
Already have an account? Log in and go to your Monitor dashboard.
Choose a plan and the competitors to monitor
Select at least one public competitor before checkout. Spyglass verifies that each target can be monitored reliably.
Find a known competitor
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Selected competitors
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Checkout becomes available after at least one valid competitor is selected. Price IDs are resolved securely on the server.
Live Competitive Change Feed
Examples of changes recorded in the monitoring database, including pricing, product and positioning updates. See the monitoring demo →
How Tracker Works
Add Your Competitors
Enter up to 3 competitor domains. Spyglass discovers suitable public product, pricing, feature and update surfaces, then checks whether each company is monitorable before checkout.
We Check Public Surfaces Daily
Spyglass discovers suitable public product, feature, pricing and update pages, checks monitorability, and compares available surfaces daily.
AI Detects Changes
Our AI analyzes diffs and categorizes every change: pricing shift, new feature, messaging pivot, funding news, team changes.
You Get Alerts
When a daily check detects a meaningful change, Spyglass records it in the dashboard and sends an email alert.
What's Included
Daily Competitor Checks
Daily checks of public surfaces that passed monitorability validation. Coverage may be partial or unavailable for sites that restrict access.
Change Detection Alerts
AI-powered diff analysis. Get alerted when pricing, features, messaging, or positioning changes — with context on severity.
Historical Timeline
Every recorded change remains available in your history so you can review how competitors evolve over time.
Focused Change Alerts
Review meaningful product, pricing and positioning changes without turning every page edit into noise.
Email + Dashboard Alerts
High-severity changes go to your inbox. Everything is organized in your online dashboard for reference.
Secure Billing
Manage the recurring subscription through the secure billing flow. Terms and refund policy apply.
Tracker vs Doing It Yourself
| Manual Checking | Spyglass Tracker | |
|---|---|---|
| Check cadence | Whenever someone remembers | Daily automated checks |
| Time spent per week | 30-60 min manual | 0 min — automated |
| Pricing change detection | Missed until noticed | ✓ Recorded when a daily check detects it |
| Feature launch detection | May miss entirely | ✓ AI-analyzed |
| Messaging pivot detection | Requires side-by-side diff | ✓ Automatic |
| Historical record | Scattered notes | ✓ Timeline dashboard |
| Strategic analysis | None | ✓ Quarterly deep-dives |
| Cost | Your time | $29/mo |
Start Monitoring in 3 Minutes
Choose at least one monitorable competitor, then continue to secure Stripe checkout. New trials include 7 days; Stripe collects payment details first.
$29/month after trial. 3 competitors included. Payment details required. Privacy policy.
Not sure? See real competitor changes we detected this week →
Questions About Tracker
▸ How is Tracker different from the Snapshot report?
Snapshot is a one-time competitive analysis of up to 3 competitors. Tracker is ongoing monitoring: selected public surfaces are checked daily and meaningful detected changes are recorded and alerted. Snapshot gives you a baseline; Tracker helps keep it current.
▸ What exactly do you monitor?
We crawl competitor homepages and detect changes to: pricing tiers and amounts, feature lists and descriptions, messaging/positioning headlines, team pages (new hires signal strategy shifts), blog/changelog updates, and public job listings. We do NOT access gated, private, or password-protected content.
▸ Do I need to add payment info for the trial?
Yes. Stripe collects payment details before starting the 7-day subscription trial.
▸ Can I change which competitors I track?
Yes. You can add, remove, or swap competitors anytime from your dashboard. Changes take effect on the next scan cycle.
▸ Is this legal?
Yes. We only monitor publicly available information — the same content anyone can see by visiting a competitor's website. We respect robots.txt, use reasonable rate limits, and comply with all applicable laws. This is standard practice in competitive intelligence.